Other
Resources

Find out how to bring more insight, inspiration, and creativity to your entry by tapping into research on TikTok and understand why the platform is the new darling of advertisers and marketers.

The Power of
TikTok

Understand an objective point-of-view on the impact of user-generated content through TikTok, and learn practical and actionable guidance for creating breakthrough, brand-building UGC marketing by optimising your use of TikTok to best engage the consumers you need to reach.

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How to achieve
breakthrough brand
building with TikTok

As with any new channel, this question arises: how do marketers quickly and efficiently maximise the opportunities it presents? TikTok and Kantar review the value of user-generated content and how it can be used by brands to engage new consumer audiences.

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Media Reactions 2020:
Where great ads thrive

Media Reactions 2020 captures the reactions of over 4,000 consumers and 700 senior marketing professionals around the world. The study provides an overall ‘ad equity’ metric that measures audience attitudes to ads in different environments, along with detailed diagnoses to help advertisers understand the impact different platforms may have on their ads and their brands.

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COMING
SOON

COMING SOON

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COMING
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COMING SOON

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COMING
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COMING SOON

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COMING
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COMING SOON

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COMING
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COMING SOON

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COMING
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COMING SOON

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