TikTok Trendsetter Awards - Tay-guan-hin

Tay Guan Hin

Chief Creative Officer, BBDO Singapore

Tay Guan Hin is the Chief Creative Officer of BBDO Singapore. Prior to BBDO, he founded the TGH Collective, an independent agency. He has consistently delivered improved market share and solved complex business challenges for global brands, including Shell, Johnson & Johnson, P&G, Unilever, and Abbott. He has done so by building and supporting creative teams across worldwide networks like JWT, Grey, Saatchi & Saatchi, and Leo Burnett. Guan has also served as the first Asian Cannes Lion Jury President, along with the Cannes Lion Digital Jury, and the MENA Digital Awards 2019. Guan has also shared his insight on stage at Adfest, Content Marketing Summit, and the E-Commerce Expo.

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