Roberto Saputra

Chief Brand Officer, Smartfren Telecom

Roberto Saputra is the Chief Brand Officer at Smartfren Telecom. He is a believer in lifelong learning and creating change for good. Over two decades, he has been involved in the evolution of multinational companies through marketing and branding including Unilever, Coca-Cola, and Smartfren Telecom. He has led various businesses through brand strategy, communications, product innovation, along with scaling up future ready omni-channel solutions. His most recent achievement is WOW for Smartfren, creating socially responsible experiences and user engagement.