Deputy Chief Executive Officer (DDB Group Singapore), President (Tribal Worldwide Asia)
Jeff Cheong is the Deputy CEO at DDB Group Singapore, and President for Tribal Worldwide Asia. In 2013, he was named in Campaign Asia's Top 40 Under 40 list. In 2016, he won the Agency Head of the Year at the IAS Hall of Fame. He has also won three consecutive Agency of the Year awards from Marketing Magazine. In 2020, his 'Together, We Can' campaign for Gov.sg reached #2 for Most Emotionally Engaging Campaign on YouTube's Ads Leaderboard for H1. Jeff has also founded Equator, a global centre of excellence for DDB. Equator operates as an in-campus satellite office in Temasek Polytechnic (his alma mater) and Nanyang Polytechnic in Singapore, and PolyU in Hong Kong.