Dianchen Yao

Head of Client Solutions Southeast Asia, TikTok

Dianchen leads the Client Solutions team in TikTok SEA. In her current role, she focuses on empowering advertisers to achieve scalable business growth with TikTok Ads Solutions. In the solutions she has built with her team, an important part is applying creative formulas to the business context, A/B testing aggressively, and iterating to maximize client success. Previously, she was a product manager, a growth hacker, and a growth marketer across various industries like ecommerce, ride hailing, and O2O.