TikTok Trendsetter Awards - Individuals

Don't be limited by traditional formats or rules. Challenge yourself to unbox your creativity with TikTok and show us what you've got. You might even stand a chance to win the new Samsung Note 20 Ultra and a once-in-a-lifetime mentorship at TikTok.


For individual marketers, freelancers, and entrepreneurs

If you work on your own, as a freelancer, marketer, or entrepreneur, then we want you! Use the freedom that TikTok empowers you with to unleash your creativity!

Check out the briefs below to get started.

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The Briefs

What we need your help to solve

Create TikTok content that drives game app installs
Create TikTok content that helps build brand trust
Create relevant TikTok content to connect with young consumers
& Local
Create TikTok content to connect with younger male audiences
& Local
Create educational TikTok content to encourage audiences to recycle


Organic Content

Reach your audiences with content that sits natively and naturally within TikTok

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Authenticity in

Short-form Video

Be authentic. Audiences can tell if you aren't.

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Engaging with

the Community

Don't just sell. Have a conversation with your audience.

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Experimenting on

the Platform

TikTok is made for experimentation. What can you do here that you can't elsewhere?

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Understand the impact of influencers, and empower them to take your message to the next level.

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Cinematic Content

on TikTok

Go beyond what you ever thought possible on a smartphone screen.

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Gain fame, glory, and prizes galore

Join now and stand a chance to win these exciting prizes*

Samsung Note 20


30-minute coffee chat

coffee chat

with a judge



* Terms & Conditions Apply


Learn from the best

Ng Chew Wee

Head of Business Marketing Southeast Asia, TikTok

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An Bui

Head of Business Marketing Vietnam, TikTok

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Sirinit Virayasiri

Head of Business Marketing Thailand, TikTok

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Veriyanta Kusuma

Brand and Content Strategist Indonesia, TikTok

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Who to impress

Dianchen Yao

Head of Client Solutions Southeast Asia, TikTok

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Katie Puris

Managing Director of Global Business Marketing, TikTok

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Ng Chew Wee

Head of Business Marketing Southeast Asia, TikTok

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Nguyen Dinh Toan

Executive Vice President of Marketing, Suntory Pepsico Vietnam

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Roberto Saputra

Chief Brand Officer, Smartfren Telecom

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Sutirapan Sakkawatra

EVP Head of Marketing, Siam Commercial Bank

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Jeff Cheong

Deputy Chief Executive Officer (DDB Group Singapore), President (Tribal Worldwide Asia)

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Maryzyle Fernandez Galinato

Group Creative Director, Hakuhodo Saigon Vietnam

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Sompat Trisadikun

Chief Creative Officer, The Leo Burnett Group Thailand and Publicis Group Thailand

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Tay Guan Hin

Chief Creative Officer, BBDO Singapore

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Pingkan Rarumangkay

Executive Creative Director, Wunderman Thompson Indonesia

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Lee Yik Keat

Photographer / Filmmaker

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Patrick Kun

Magician / Illusion Designer

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Rifki Antariksa

Lifestyle and Travel Photographer

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Steven Ang

TikTok Creator

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Vinh Tran

University student (IT Major) / Tiktok Mentor

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Key Dates

  • 9 November 2020Entries open

  • 15 January 2021Entries close


Answers to the burning questions you might have

The TikTok Trendsetter Awards are open to all. There are no age limits and you do not have to be employed.
Any content that promotes, advertises, or displays alcoholic beverages, intoxicating drinks, cigarette/tobacco products, gambling/lotteries, pharmaceutical/medicinal products, health facilities, medical devices, psychotropic substances, animal feed, games of chance, food and activities that are not in accordance with the law; disturbing, offensive, defamatory, harassing, threatening, full of bigotry, hatred, violent, vulgar, obscene, pornographic, or in any other way violating or harming or having a possibility to injure any person or entity, whether the material is protected by law or not; unethical submissions that are made by violating a rule to gain an unfair advantage in, or that are using fraud to win; and/or fake news and unfounded claims, will not be tolerated. Such entries will be disqualified immediately.
No entry fee is required.
For the Individuals category, only one participant is allowed per entry.

For the Agencies category, teams of up to four people (min. 2 people) can join per entry.
Yes, all participants in a team have to be employed by the same company.
Yes, you may submit more than one entry per category—there is no limit on the number of submissions you enter. To submit another entry, participants will need to repeat the submission procedure.


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